What is Local SEO?
Local Search Engine Optimization
Local SEO helps businesses promote their products and services to local prospects and customers. To gather information for local search, search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user.
Optimize URL, title tags, headers, meta description, and content.
When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).
Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body. If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies.
Add location pages to your website.
If you have more than one brick and mortar location, create location pages. Location pages provide readers with your name, address, phone number, store hours, unique store descriptions, parking/transit information, promotions, and testimonials from happy customers.
It's also important you avoid duplicating content across multiple location pages. For single-location businesses, create a locally descriptive About Us page. You'll get big-time bonus points if you add a Google Map to your website on your respective location page(s).
Create local content.
Google continues to get smarter, which means content creators are now able to truly write for users, not search engines. But while writing about general topics will attract a wide crowd, sometimes it's more important to hone your focus and write about local or industry news to attract a local audience.
Be the local authority for your industry by promoting local industry gatherings, news, employees, and other educational content on your blog. Think of top-of-the-funnel content that goes beyond what your business sells.
For example, if you're a local security company and you're trying to attract businesses that are new to the area, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals.
Ensure your website is mobile-friendly.
Local search and mobile search go hand in hand (nine out of ten smartphone users conduct local searches on their devices!).
Some of the most common ways people will use your site in a mobile environment are to look up reviews, find directions to your location, and search for contact information.
Make it easy for your prospects and customers by making your site mobile-friendly.
Optimize for Google My Business.
Google My Business has become the creme de la creme of local search -- since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google's needs. If Google can verify your business as authentic, the search engine could potentially reward your business with a coveted sidebar space in Google's local search.
Improve your internal linking structure.
Although external links pointing to your site are ideal (which I'll discuss soon), adjusting your internal linking structure will also boost your SEO rankings.
Why does internal linking matter? It does the following:
Supports website navigation
Assists with information architecture and website hierarchy
Distributes page authority and ranking power among pages
If you want to improve your internal linking structure but aren't sure where to start, check out Kissmetrics' The Seven Commandments of Internal Linking for Top-Notch SEO.
My Services
Citation building is a local seo strategy that can help your business website local ranking in the search engine results for site Google and Bing. Citation Building is an significant part of local listing and it's important to incorporate in into your local online marketing strategy
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